Block 15 asked me to create a marketing plan for a new beer and I presented to HR and the Owner with rave review for content and design.
Role: Design and Copy
Developed webinar presentation to promote new sales tool. Presented to Agents/Representatives.
Role: Design and copy
Developed webinar presentation to promote new sales tool. Presented to Agents/Representatives.
Role: Design and copy
Designed a presentation for the founder to walk through the benefits of choosing the LED platform.
Role: Design
Designed a presentation for the founder to walk through the benefits of choosing the LED platform.
Role: Design
Created logos and business cards for various non-profits and start-up companies.
Role: Design
Lead the design from mood boards to four rounds of logo design.
B2B advertising for lighting industry to reinforce the brand to Architects, Engineers, Lighting Designers, and Agents
Role varied for all designs: Designed, Art Directed, guided message, and approved final concept
First Brochure:
Digital sales brochure outlining the key benefits of working with a lighting representative. The goal of the piece was to attract potential partnerships, specifically manufacturers.
Feedback from Client: “Thank you. We got a ‘Very Impressive brochure. Well done’ from a factory we were recruiting!! Yay!!”
Role: Designed
Link to brochure, pdf.
(Will open in a another window)
Second Brochure:
You. Dream. We Deliver is a beauty book/brochure of inspiration shots aimed at Architects and Lighting Designers.
The brochure is sales tool for Agents and Outside Sales representatives when promoting Finelite’s product. It helps to reinforce the many different types of installations, ones that some customers might not think about.
Role: Drove the vision, design, and concept. Finelite’s designers created the layout for commercial edition. Purchased photos from photographers.
Link: You Dream. We Deliver. Volume 1, pdf
(Will open in a another window)
Product Brochures:
Targeted at Sales Representatives, conveyed the features and benefits of each luminaire.
Role: Art Directed and designed
Role: Art Directed
Inside pages
Role: Art Directed
Role: Art Directed
Inside Pages
Role: Art Directed
Role: Designed
Role: Designed
Mockup artwork created for Block 15 as part of a marketing presentation of new beer style.
Role: Design and copy
Facebook, Instagram, and newsletter artwork for fundraising campaign for International Talent Academy #GivingTuesday
Role: Graphic Design
Website advertising banners to promote company product launches and installations
Role: Art Directed, guided message, and approved final concept
Finelite’s home page evolution over the years. Resource based website.
Role: Worked with Web Designer to review Google analytics to help determine what was most popular to profile on the home page. It changed multiple times and the idea was to keep refining to meet the customers needs.
Drove content changes and identified focus areas for Agents, Customers, and outside Sales representatives.
Effective marketing tool used by representative and customers to determine breadth of product and share inspiration on application.
Role: Art Directed and designed
Case Studies / Success Stories are a great opportunities to showcase successful projects with details for great peer-to-peer review and discussion of industry experts.
Role: Concept and Design
Select project citations from Opsis Architecture RFP Proposal
Role: Design
Event flyer designed to promote face-to-face selling between Agent and Manufacturer.
Role: Concept, Art Direction, and design
Event flyer designed to promote face-to-face selling between Agent and Manufacturer.
Role: Concept, Art Direction, and design
Event flyer designed to promote face-to-face selling between Agent and Manufacturer.
Role: Concept, Art Direction, and design
Event flyer designed to promote face-to-face selling between Agent and Manufacturer.
Role: Concept, Art Direction, and design
Internal company flyer
Website download
Creating production materials is a cornerstone for the customer and the flow of information need to be clear and functional.
Role: Design
In-depth information to support company research.
Role: Design
